A Story is a Deal: How to use the science of storytelling to lead, motivate and persuade Olivier Charbonnel such as identity

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A Story is a Deal: How to use the science of storytelling to lead, motivate and persuade Olivier Charbonnel such as identityIn this highly anticipated follow up to the Sunday Times bestseller The Science of Storytelling, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma. Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we