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they remember
not desperate
And you stood there watching yourself from the outside
real people disappoint you
THE DIRTY TRICKS OF : CLOSING wmn-chase they rememberSelling is not about talking. It is about control. This book is written for anyone who has ever watched a buyer walk out the door still holding their money, and wondered where the conversation went wrong. It covers the full arc of a sale, from the first moment a person walks in, to the last thing said after they sign. Every chapter is short, direct, and built around one idea that works in the real world. The book is divided into five parts. The first
