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You've been lied to about nice people
It does not use clinical words or complicated theories
If you're in sales
Why it has nothing to do with looks
PRICE ISN'T THE PROBLEM: The Dirty Tricks of Sales Negotiation Format:Paperback You've been lied to aboutEvery buyer who says "your price is too high" is running a move. It may not feel like one. It may sound sincere. But in most cases, price is not the real problem. It is the weapon they reach for first because it works. It works because sellers panic, fold early, and hand over margin before the fight even starts. This book is about stopping that. Price Isn't the Problem is a field manual for anyone who sells, negotiates, or closes deals for a living.
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