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Promoting it can lead to eating disorders, body dysmorphia and drug use
Product and Segment Trends Market segmentation highlights strong demand concentration in convenient and high-functionality formats: Ready-to-drink shakes (31.0%) lead due to convenience and zero-preparation use High-protein positioning (34.0%) dominates nutritional focus as consumers prioritize muscle preservation and satiety Powder meal replacements remain popular for flexible dosing and affordability Digestive-support and micronutrient-fortified products are gaining traction Clinical, wellness, and DTC channels are expanding rapidly alongside traditional retail Structured nutrition formats are becoming increasingly important as consumers seek predictable and easier daily nutrition solutions
The optimal timing for fasting from clear liquids alone is unclear because all the included studies also had patients consuming solids
Halladin, E
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