Thats why 15 million-plus American adults now take pharmaceuticals such as Wegovy and Ozempic, which list for $900 to $1,400 per month
Full disclosure, because it colors all of this: Im on Zepbound, Lillys tirzepatide, so I have skin in this as a patient, and I bought Eli Lilly stock about a year ago, partly because I believed exactly the story this post tells
But if people are drinking less, and reserving those moments of drinking for something special, this opens up a chance to emphasise limited runs, or one-offs, or seasonal flavors, or unique combinations that are available once and (maybe) never again
Rosen said he has seen allodynia getting better when reducing the dose for some time and then slowly bringing it up