On top of very specific color choices and using the now-banned words like lite, slim, (a term used to target women) or mild, tobacco companies have marketed menthol as healthier, with great success
The research shows that e-cigarettes are not safer than traditional cigarettes despite being advertised as such
Public Health Consequences of E-Cigarettes : National Academies of Sciences Engineering and Medicine, Health and Medicine Division, Board on Population Health and Public Health Practice, Committee on the Review of the Health Effects of Electronic Nicotine Delivery Systems, Eaton, David L, Kwan, Leslie Y, Stratton, Kathleen: Amazon.com.be: Books
The discounter opens roughly 1,000 stores a year with nearly 18,000 stores operating in the U.S.