primarily, adding nuttiness and body
The manufacturing, labeling, promotion, and sale of e-cigarettes are regulated by the U.S
without being able to make any claims in regard to its relative risk versus cigarettes, PMI simultaneously applied to the FDA to market IQOS as a modified-risk tobacco product (MRTP)
(Note that manufacturers, and distributors of imported products, are not allowed to market, license, distribute or sell non-tobacco items such as hats and t-shirts that contain the brand name, logo, symbol, motto, or pattern of colors for any brand of cigarettes, roll-your-own tobacco, or smokeless tobacco products.) Retailers cannot open any cigarette, roll-your-own tobacco or smokeless tobacco package to sell individual cigarettes, any number of cigarettes less than 20, or any quantity of cigarette tobacco or smokeless tobacco that is smaller than the smallest package distributed by the manufacturer