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Four Square Crush variants are widely available across general trade, paan outlets and quick-commerce apps in multiple cities, helped by Godfrey Phillips strong distribution network. Read more Top Coffee Alcohol Combinations That Are Trending in India Top 5 Alcohol Must Try This Monsoon Top Flavored Vodka Brands in India That Add a Twist to Every Sip 5 Brands to Watch This Wedding Season for Gifting What adult buyers should remember From a consumer-behaviour angle, flavoured and capsule cigarettes are popular because they feel smoother, fresher and less harsh, which many smokers mistake for being milder or safer

Gold Flake by ITC Year introduced: Early 1960s Owned by: ITC Circulated now: Yes Photo Source: Wikimedia Commons Gold Flake is one of the oldest cigarette brands in India, if not the oldest brand

Analysts in a company-compiled consensus had expected a profit of 1.678 billion pounds

The price of a standard cigarette pack can change based on brand, location and taxes