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Unfortunately, her singing coach allegedly recommended Luckies as a light smoke which would not irritate her throat even when singing and acting twelve hours a day. Paramount would have enjoyed the publicity it received from this ad, as well as the publicity afforded to its star actress, Carole Lombard, and newest film, True Confession. In addition to this 1937 ad, Lucky also printed a second ad featuring Carol Lombard in 1937 which provides publicity for another Paramount production, Swing High, Swing Low (released three months after True Confession)

I'm sorry for the somewhat shipping cost, but I'm not making a single cent on shipping (actually losing money since ebay takes 10%)

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