doi: 10.3389/fmed.2025.1648612 Received 08 July 2025 Accepted 11 September 2025 Published 26 September 2025 Volume 12 - 2025 Edited by Matthew Brendan ORourke, University of Technology Sydney, Australia Reviewed by Yan Sun, First Affiliated Hospital of Harbin Medical University, China Guansong Wang, Third Military Medical University, China Vrushali D
So, to create a negative attitude toward hookah consumption, some suggestions are: persuasive communications through videos and effective discussions, the use of messages designed to enrich positive beliefs and introduce new ones, messages within a positive/negative framework, the use of popular and positive models to highlight the disadvantages of hookah smoking, the use of cues for action including warnings in hookah smoking establishments, putting up posters in places marked by heavy traffic, showing a loathing of hookah smoking behavior in mass media, and showing how smoking hookah can negatively influence the body
It's really just a culture shift, which I think is necessary to make sure that we are agile and adaptable and really unafraid to challenge ourselves and stretch further and try new things, West said during the call
The TGA has released a product standard for NVPs, which sets out the minimum safety and quality requirements for NVPs supplied in Australia
