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PMI is a top tobacco company which has made sizeable investments in various innovations where traditional tobacco products were once the primary mode of delivering nicotine, specifically in heated tobacco (with IQOS being their key product) and e-cigarettes
It also enhances nicotines addictive effect, so it makes it harder to quit and makes it easier for youth to start. For years, the tobacco industry have heavily marketed menthol cigarettes, such as Kool and Newport on billboards and buses in mostly Black neighborhoods and in advertising in Black media, according to Keith Wailoo, a professor at Princeton University
The National Association of Tobacco Outlets, the national retail trade association representing more than 66,000 stores that sell tobacco products, doesnt believe a ban on menthol cigarettes and flavored cigars will suddenly make lots of smokers quit
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