[21] Additionally, The cigarette brand released a limited-edition cigarette packaging which depicted the original Peter Stuyvesant design, but with its cover stripped away slightly, revealing the proposed new plain packaging design, a standardised font with an unappetising green colour, aimed at neutralising brand perception.Then health minister for Australia, Tanya Plibersek called this marketing campaign a sick joke and responded, saying diseased lungs, hearts and arteries and the reality of what is happening on the inside to a smoker, referring to the new Peter Stuyvesant tagline
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Consequently, they can also become an issue for museums, endangering the artifacts
Diabetes Care 37 , 31643171 (2014)