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What we found was a carefully executed plan to present IQOS as the future of tobacco, complete with luxury stores, ads in high-end magazines, and a billion-dollar investment in smoke-free products all designed to grow the market for nicotine with both new users and by keeping current smokers addicted to nicotine and using tobacco products

Reality New disposable brands pop up constantly, chasing trends with bigger puff counts and flashier flavors

Smokers tend to retain the cigarette pack until all the cigarettes are used, unlike the packaging of many other products that gets thrown away

[43] The doctors' group African American Tobacco Control Leadership Council continued to support the ban