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The environmental cost imposed by the creation of tobacco products is vast, and the best way to reduce these impacts is by developing new strategies aimed at persuading consumers not to smoke

We thank you for your patronage When the health risks of smoking became known, most companies took up an offensive tactic and claimed actual health benefits: Craven A For your throats sake L & M Just what the doctor ordered Camel For digestions sake Viceroy As your dentist I would recommend Viceroy Spud Got a coldchange to Spud Kent No other cigarette approaches such a degree of health protection and taste satisfaction Marlboro Ivory tips protect the lips While other companies refused to take part in the health controversy: Old Gold Were tobacco men not medicine men. Phillip Morris No curative power claimed, but an ounce of prevention is worth a pound of cure Occasionally, slogans even claimed religious alignment: Mecca Where was Moses when the lights went out

First launched as Lyft in Scandinavia, it was rebranded to VELO for global markets and has been through several major product resets most recently in 2024 with a full naming and strength tier overhaul

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