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Make a note on your calendar to remember to take medication

When you think about ancient artifacts, you likely picture some kind of golden idol, maybe hidden far away in a booby-trapped temple

In countries such as Russia and Romania, a five-year-long marketing campaign linking it with youthful allure has fueled its use according to a new white paper published by Robert Jackler, MD, director of Stanford Research into the Impact of Tobacco Advertising

Previous research has shown that green colour schemes effectively communicate to youth that a cigarette is mentholated, and youth in these studies describe blue as denoting a mild, mellow, smooth and/or menthol flavour.11 12 These sensory characteristics appeal to youth, as they reduce the harshness of cigarette smoke and mask the bitter taste of nicotine that can make early smoking experiences more aversive.1719 The new non-menthol ads and packaging tested in this study prominently featured green and blue colour schemes