Indeed, capsule technology is a key premiumisation strategy for the industry, generating value across price categories.15 ,18 Brands containing flavour capsules are increasingly important for industry growth.3 ,4 ,14 ,1821 For example, a 2011 British American Tobacco (BAT) report describes its capsule brands as reaching the highest share of any innovation across the Americas, with low levels of cannibalisation of its other brands and greatest growth among young adult smokers.4 A 2013 Philip Morris International (PMI) report is similarly enthusiastic.3 Independent focus groups with Scottish women22 and industry research23 ,24 indicate the attractiveness of flavour capsules for providing the option of smoking with or without menthol flavouring
The atomizer is also known as a nebulizer
These initiatives are a response to mounting public health concerns, particularly the rising rates of youth vaping
I was working in a smoking hospital as a nonsmoker, recalls Susan Tate, RN, but later started to smoke and continue to battle that addiction to this day! The Tobacco Free Nurses Initiative Smoking is not a habit
