Bold and bright: How tobacco companies market flavored products to appeal to youth Available in a variety of fruit, candy, dessert and cocktail flavors such as sour apple, appletini, pia colada, cotton candy and cinnamon roll it should come as no surprise that young people perceive flavored tobacco products as more appealing than non-flavored tobacco products
At the same time, from a public health point of view, endorsing VLNCs can seem to be endorsing tobacco products as a way out of tobacco usage (how does that work, exactly?) and, unlike vapour, they dont send a clear visual signal that the user has moved to a less risky alternative
For instance, the Tar content per cigarette, nicotine levels, quality of the tobacco used, purity of the tobacco, type and quality of the paper employed in cigarette production, flavor and scent of the tobacco, size of the cigarette filter, and more
PMID 14662558