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More than 40 countries already have laws prohibiting terms similar to what the FDA is banning
Studies show that about 90 percent of smokers and nonsmokers believe that cigarettes described as light or have certain colors on the packages are less harmful even though all commercial cigarettes are equally lethal, said David Hammond, a health behavior researcher at the University of Waterloo in Canada
With its unique features and distinctive appearance, its bound to grab attention and initiate conversations
Companies insist the words tell smokers about the taste, feel and blend of a cigarette, not health risks
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