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Healthier people, with lower rates of cancer, heart attack, stroke and other diseases Lower healthcare costs for families and governments More government revenue, that can fund key health programs premature deaths prevented worldwide over the next 50 years in additional government revenue generated

Multiple case-controlled [60, 61] or cohort [62, 63] studies have shown no evidence of either lung or upper-airway cancer increase [64], especially after being controlled for tobacco use

Marlboro is one of the best-known brands among all consumer products and has been the worlds number-one international selling cigarette brand since 1972