tobacco road stain Dixie Belle Voodoo Gel (Water-Based) Using Voodoo gel stain on

Fern = Moss + Swamp 92

For the year ended 31 December 2025 2024 pence pence Diluted earnings per share 349.1 136.0 Effect of amortisation and impairment of goodwill, trademarks and similar intangibles 68.2 80.7 Effect of impairment charges in respect of the Group's head office 2.9 Effect of impairment charges in respect of the Group's operations in Cuba 1.6 Effect of settlement of historical litigation in relation to the Fox River (4.9) Effect of the changes in provision in relation to the Approved Plans in Canada and associated costs (23.7) 205.0 Effect of charges in respect of DOJ and OFAC investigations 0.2 Effect of impairment of held-for-sale assets and associated costs 5.5 Effect of Romania other taxes (0.7) 20.1 Effect of restructuring costs 1.8 Effect of other adjusting items in operating profit 5.1 5.3 Effect of adjusting items in net finance costs 4.9 (17.0) Effect of gains related to the partial divestment of shares held in ITC (40.8) (61.1) Tax associated with the partial divestment of shares held in ITC and hotels business demerger 1.6 1.6 Effect of associates adjusting items (15.5) (0.8) Effect of adjusting items in respect of deferred taxation (9.2) (12.0) Adjusting items in tax 4.5 4.9 Redemption of perpetual hybrid bond - difference in spot rates 1.3 Adjusted diluted earnings per share 352.1 362.5 Impact of translational foreign exchange 12.9 Adjusted diluted earnings per share, translated at 2024 exchange rates 365.0 362.5 Adjustments in respect of Canada1, translated at 2024 exchange rates (12.2) (21.4) Adjusted diluted earnings per share as adjusted for Canada, translated at 2024 exchange rates 352.8 341.1 Adjusted diluted earnings per share (see above) 352.1 362.5 Adjustments in respect of Canada1 (11.6) (21.4) Adjusted diluted earnings per share as adjusted for Canada2 340.5 341.1 1

July and August are peak season

We also want to prevent young people from ever starting to smoke