But, "that doesn't mean they're going to win." Kaelan Hollon, a spokeswoman for Reynolds American, the tobacco company that led the 2011 suit, says they are "carefully reviewing the FDA's latest proposal for graphic warnings." "We firmly support public awareness of the harms of smoking cigarettes," she says, "but the manner in which those messages are delivered to the public cannot run afoul of the First Amendment protections that apply to all speakers, including cigarette manufacturers."
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Other countries indicating they will introduce the measure include New Zealand, Norway, Turkey, South Africa and India
The FDA has proposed rules to ban the sale of cigarettes with menthol as a characterizing flavor, aiming to reduce smoking initiation and dependence, particularly among young people and vulnerable populations