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With the RYO category enjoying substantial growth over the last few years (full year 2012 volume exceeding 2011 by 6% ) adult RYO smokers are looking for a wider range of options and are interested in new taste alternatives, such as additive free
Given the unregulated context in the US, e-cigarette marketing currently contains many features that may be particularly appealing to youth. LEARN MORE: Youth-Targeted E-cigarette Marketing in the US Conclusion: JUULs advertising imagery in its first 6 months on the market was patently youth oriented. LEARN MORE: JUUL Advertising Over its First Three Years on the Market LEARN MORE: The vape company Juul said it doesnt target teens
Embedded in the filter, this capsule can be crushed to release a burst of smooth menthol flavor, allowing smokers to customize their experience
however, presenting this information was beyond the scope of this paper
