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Consumption Awareness Many smokers are now: Reducing daily usage Being more intentional Not necessarily quitting but optimizing

Every one of them faces upward

While Facebook, Instagram, Twitter and Snapchat have advertising policies rightly prohibiting the promotion of tobacco products, the fact that these policies are not consistently applied to influencer content creates a loophole that is currently allowing rampant marketing of cigarettes, e-cigarettes and heated cigarettes like IQOS to young users on social media, the letter states

Removing the smell of smoke is very difficult to do, and it often requires professional assistance