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Its the little things and some of them not so little that put V2 over the top

Please share with me your favorite examples of bad corporate backed cause efforts so Ill have more fodder to share the next time a reporter inevitably asks me What is the worst piece of cause marketing youve come across? And if youd like insights into the components of strong corporate-backed cause efforts, take a look at our 15 year collection of Halo Award-winning campaigns.

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The coupons could be exchanged for branded items turning users into walking tobacco advertisements