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This year marks the 10th anniversary of the Stanford School of Medicine's "Research into the Impact of Tobacco Advertising." Over the years, the project has published more than 16,000 vintage tobacco ads

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It's also about pioneering ingenious marketing tactics, and, you know, I mean, maybe evil marketing tactics - I don't know - that kind of came to shape the way that so many of us consume all kinds of stuff today, not just cigarettes