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Grantees work toward commercial tobacco-free environments like smoke-free multi-unit housing, reducing youth access to commercial tobacco products, and promoting quitting and commercial tobacco use treatment

For those who are eager to learn more, I recommend the 81-page presentation of Scandinavian Tobacco's Capital Markets Day 2021

However, pure-play FMCG companies can offer higher growth than cigarette (companies) moving ahead, as it (cigarette) is not a high growth industry, Roy said.

While a majority of pouch users are converted from other product categories, there is a growing interest from non-users, which will undoubtedly weigh heavily into the equation