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As this 2015 review summed up: Studies deploying a range of methodologies, including observational and experimental research, consistently show that plain packaging can reduce the appeal of cigarettes, decrease the power of the cigarette pack as a marketing vehicle, increase attention to the health warning labels, and impact smoking-related attitudes and cognition
[95] [96] History Early uses The history of smoking dates back to as early as 5000 BCE for shamanistic rituals
PLOS Glob Public Health
Or take industry messaging around one of the most effective measures to reduce smoking
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