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Cigarettes also carry a long history of industrial optimization and additive research, from sugars that can alter smoke chemistry when burned to papers that manage ember behavior

Far more important than the choice of colour is the fact that all the tobacco brands will be obliged to have the same colour, which strips them of their ability to behave as a brand: Goodbye, Marlboro Red, John Player Blue, Silk Cut Purple

But a key difference between those products and cigarettes is the presence of a cigarette excise tax that fluctuates from state to state