7 dwarfs tobacco In a defining moment of corporate history, the leaders of America's largest firms, dubbed the "Seven Dwarfs," stood before Congress to deny the addictive nature of their products. Despite decades of Congress Investigates: Tobacco Industry

Not FDA evaluated.

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The study of menthol smoking rates in Canada showed that menthol smokers were more likely to switch to non-menthol cigarettes than they were to quit completely

This led to the practice of putting pictures on the cards and, of course, as any good entrepreneur would know, sets of cards (one card from the set to each packet) would encourage the smoker to buy the same brand each time he wanted more cigarettes