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Think about smoking differently

Nicotine patches and gum address the addiction, but they don't address the behavior pattern and for a lot of people, the behavior pattern is half the battle

Final thoughts Whilst nicotine is addictive, it is possible to quit

An important target group for communicating these ENDS risks are those using several tobacco and nicotine products (dual or multiple use).[xlvi] A growing body of evidence suggests that, compared to the exclusive use of tobacco cigarettes, dual use carries additional rather than reduced risks, particularly among high-risk populations (children, pregnant women, et al)