In 1968, Phillip Morris created Virginia Slims cigarettes specifically marketed for women, using slogans like Youve come a long way, Baby. The 1990s and early 2000s brought new campaigns with messaging like Its a woman thing, and Find your voice - a campaign targeted to women from diverse racial and ethnic backgrounds
Historical & Social Norms: Alcohol has been part of social gatherings, celebrations, and religious practices for centuries, making it widely accepted in many cultures
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