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Initially it was intended to treat Mild Seven similarly to Seven Stars, but Japan Tabacco (JT) changed the F1 participation brand from Cabin (another Japanese brand owned by JT) to Mild Seven in 1994, and the vertical blue left side of the white background was changed to a belt design

The cigarettes were inspired by the Turkish paper it was rolled in and was meant to simulate exotic Egyptian cigarettes

Editors Note (Updated May 2026): This article was reviewed and updated in May 2026 to verify the historical details, ownership information, and current availability of the cigarette brands listed

They think all tobacco is the same