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Prev Med (2020) 134:106041

Environmentally Safe

A woman stubs a cigarette stub out in an ashtray of other cigarettes in an attempt to quit smoking

Ashley Gould from Public Health Wales (PHW) said: "You can buy bubblegum, candyfloss, jam doughnut flavour e-cigarettes and they are only aimed at one audience - and that's about recruiting children." PHW said while the health risks associated with e-cigarettes were significantly lower than cigarettes "they are not without risk." It said the potential risks were: Mimicking smoking a cigarette, which could play a role in normalising smoking behaviour May reduce the likelihood of smokers quitting by displacing proven methods Potentially acting as a gateway to tobacco use The potential benefits e-cigarettes can have on smokers were also identified, external