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The first problem is simply a lack of urgency from the Indian state

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According to a study funded by the California Air Resources Board, relative risks of cigarette smoking were larger for younger and middle-aged individuals than for the elderly. The board found very light active smokers who consumed three cigarettes or less a day have nearly the same relative risk of heart and lung disease as those who smoked a pack or more a day

The format is already gaining traction, with 20 stores trading nationwide and more than 40 additional openings planned over the next 12 months