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We also intend to tackle the issue at the source, continuously working to replace the plastic in filters with better, more sustainable alternatives, a spokesperson for Philip Morris said in a statement

EU TPD : Explicitly prohibits flavor capsules and accessories

For further reading, I recommend the following: Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble by Davis Dyer, Frederick Dalzell, and Rowena Olegario Shared Values: A History of Kimberly Clark Im A Lucky Guy by Joseph Cullman

The new windowed cartridges dont require filler material, which improves airflow and allows each cartridge to hold more e-liquid