Beyond Nicotine Btomorrow Ventures (BTV), the Group's corporate venture capital arm, has completed 25 investments (with three successful exits) since its launch in 2020, and continues to invest in innovative, consumer-led new sciences and technologies and sustainability to support the Group's transformational strategy for A Better Tomorrow TM
What consumers fail to realize is that tobacco-free products are far from safe
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Our overall goals are to 1) Develop cessation referral systems, 2) Support quality improvement projects, 3) Establish multi-level collaborations to increase Californians access to tobacco treatment services, and 4) Promote strategies for population health and health equity
