They provide, among other things, that advertisements should not encourage people, and young people in particular, to believe that they will have any advantage romantically, physically, socially, or in their jobs if they smoke. Among the specific appeals to be avoided are: Hero appeal and the appeal to manliness. The appeal of social success, or the suggestion that smoking is part of the modern, smart, sophisticated, or fashionable way of life
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But the real-world experience is more nuanced than milligrams alone