FIGURE 8 FIGURE 9 13 C-NMR spectrum exhibited signals at 110150 ppm corresponding to four olefinic carbons, whereas chemical shifts between 20 and 40 ppm were assigned to sixteen alkyl chain carbons ( 13 C NMR (126 MHz, CDCl 3 ) 146.70, 139.08, 115.46, 113.06, 39.40, 37.46, 37.40, 37.31, 37.00, 32.82, 32.70, 31.70, 28.00, 25.64, 24.82, 24.47, 22.74, 22.65, 19.78, 19.76
Comments: This ad presents Camels as being the first choice for doctors, and touts a cigarette with mildness. Mildness was a code word, the opposite of harshness, meant to implant the notion that Camels are a more healthful brand than the competition mildness was intended to mean Camels were easier on the throat
The latter human costs are thought to be intangible (they are derived from estimates of the value attached to a reduction in the quality of life in the event of illness, the consequences of death, etc.) and are generally no longer considered in cost estimates related to smoking
It features many quitters singing along to Gloria Gaynors I Will Survive proud, determined, and defiant
