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Develop new strategies, and try again
The number of countries introducing plain packaging continues to grow, so it is important to raise awareness of tactics that may undermine the policy and encourage other governments to take steps to limit any disruption
These compounds are usually grouped under the umbrella term volatile organic compounds, or VOCs
As e-cigarettes are currently enjoying high intangible value partly due to a lack of marketing regulation, any future regulations may influence the competitive landscape and strategies of tobacco companies, potentially affecting the brand value of RRPs, says Haigh
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