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A key transformation is L&Ms implicit positioning as an affordable yet premium natural brand, with an emphasis on cigarette composition

This data highlights how taxation and public health policies directly affect affordability, not just consumption

You speak to someone who knows someone who knows someone, said a smoker from Grassy Park on the Cape Flats in Cape Town, explaining how the trade works there

The ability of companies to adapt their marketing approaches and navigate evolving regulatory environments will likely play a crucial role in determining the impact on brand value in the realm of RRPs. In the near term, Haigh expects the development of nicotine brands value to undergo several significant shifts as global cigarette sales volumes continue to decline