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Notes to the Financial Statements Continued Adjusting items included in profit from operations (continued) (e) Ongoing impairment review of assets (continued) Management note that the following changes to key assumptions, within the value-in-use model, could result in a change to the Reynolds goodwill impairment charge as follows: The below table indicates the additional amount of impairment that would be required in respect of the indefinite-lived trademarks if the following individual changes were made to the key assumptions used in the impairment model: Note: *Volume sensitivity results in a proportional reduction in both net revenue and direct costs with no impact to operating margin %

But as anyone who has tried that approach likely knows, it can also get out of hand quite quickly

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"You're getting them hooked for free," Mondy said of the these "disturbing" marketing tactics by the tobacco companies