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3-1/2" x 2-1/2"

As smoking bans in cinemas (1987)and advertising & brand restrictions on screen started to take effect, an audience that had been introduced to the slightly heady and surreal world of Star Wars V, the slightly camp but awesome Top Gun, the clean living style of Superman and ET were responding to the B&H advertising (see previous post) hence Leo Burnett were tasked with introducing in new approach to promote the Marlboro brand which also ticked the boxes/neatly sidestepped the new guidelines on cigarette advertising

Whether youre a complete beginner wondering what those little dots on the can mean, or youre an experienced user looking to explore the European Slim line, this guide covers everything you need to know about ZYN strength levels available in Canada

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