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The study thus highlights that flavoured capsule cigarettes are initiation products, while allowing smokers to smoke more and discouraging quitting due to the pleasant taste which conceals the strong smoke and reduces odours

They emphasize that protecting minors from early nicotine initiation is a collective responsibility, requiring ongoing public awareness campaigns and collaboration between families, schools, and retailers, alongside robust legal frameworks in the face of a rapidly evolving e-cigarette market

This is because white is generally held to convey a clean, healthy association." If you're in doubt of the impact this can have, "brand imagery" studies show that when participants smoke the exact same cigarettes presented in lighter coloured packs, or in packs with "mild" in the name, they rate the smoke as lighter and less harsh, simply through the power of suggestion

The number of smokers has been rising on a steady level globally