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Zyn promotions emphasize the pouches discreet, convenient nature as a smoke-free, spit-free alternative for smokers at work or on the move. But to fulfill the companys stated goal of a smoke-free future, Zyn will need to help users fully switch from cigarettes, rather than alternating between the two

David Cameron should get behind Labours plans and prove he is serious about protecting future generations from the dangers of smoking. Join our commenting forum Join thought-provoking conversations, follow other Independent readers and see their replies Comments

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In the Exposure Response Study, the THS users were 60% less likely to need to cough than cigarette smokers after 6 monthsa statistically significant result