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But the perfect storm of promotion by self-appointed Zynfluencers (Philip Morris International does not use influencer marketing), Gen Zs awareness of vaping health hazards during COVID, and an increase in distribution led to Zyn breaking through the ceiling of mass culture

Respiratory Issues: Combining tobacco with cannabis increases the risk of chronic obstructive pulmonary disease (COPD) and bronchitis

Philip Morris was only able to gain an MRTP after three years and millions of dollars spent

Jon Glauser of Demand Vape told a federal judge his company had sold more than $132 million worth of Elf Bar products last year