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The US is going to have half a million people die from cigarettes this year alone, and 30 times that number sick with smoking-related diseases, said Cummings

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So the tobacco industry is well aware of what the grocery industry already knows coupons work

The revenue figures in Graphic 24 do not quite represent the total change in state tax revenue as a result in a change in the tax levied, since they do not include the effect of people reducing their smoking in response to a tax hike or increasing their smoking in response to a tax cut.[] Nor do the figures include the impact on the revenue estimates of the general sales tax levied on cigarettes