The early Natural American Spirit packs contained the following message, "Guaranteed pure ingredients: 100% additive-free Virginia tobaccos and nothing else. However, after 2000, the Federal Trade Commission mandated that all advertisements for the product contain the following message "No additives in our tobacco does NOT mean a safer cigarette" in addition to the standard Surgeon Generals message (2)
If no concerns are mentioned, ask Tell me what reasons you might have to want to quit? Here, the persons values may be raised, for example, many people talk about wanting to be good parents, to be around to see their children grow up and want to be available for family members
Different times and different countries are represented in the collection, including China and Russia
Though truly a global product, Marlboro Lights seemed to flaunt a certain London look (the brand was named after a Philip Morris factory on Great Marlborough Street, W1), neatly and expensively and serendipitously positioned as the vogue cigarette long before Vogue cigarettes became a thing