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since 1985, first under the name Original American Spirit. Over the years American Spirits have been promoted as natural, 100% additive-free, organic, and unadulterated tobacco, terms that, according to the lawsuit, have a potent meaning for the health-and environmentally-conscious consumer. The suit claims that such marketing language has endeared American Spirit cigarettes to a core group of smokers who believe that the natural tobacco in the cigarettes makes them a healthier alternative to other brands

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