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[99] Marketing consultants ACNielsen announced that, during the period September 2001 to August 2002, tobacco companies advertising in the UK spent 25 million, excluding sponsorship and indirect advertising, broken down as follows: 11 million on press advertising 13.2 million on billboards 714,550 on radio advertising 106,253 on direct mail advertising Figures from around that time also estimated that the companies spent 8m a year sponsoring sporting events and teams (excluding Formula One) and a further 70m on Formula One in the UK

Brett Highlights: Globally diversified and category-diversified revenue mix

NRTs increase the rate of quitting by 50% to 60%, as Hartmann-Boyce J et al

UK-based Imperial Tobacco( ITYBY ) also sells the majority of cigarettes outside of UK