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In 2019 the segment highlighted differentiation in technology, style, brand, and market besides differentiation in form

45% more affordable than disposable vapes

Pros Widest product range of any vape brand Unmatched US retail and online availability Novo pod series is reliably excellent Easy to find replacement coils and accessories anywhere Cons Quality control can be inconsistent at this scale Some products feel rushed to market Build quality varies noticeably between price points Best for: Any vaper beginner to advanced who wants maximum choice, easy US availability, and a brand with serious staying power

However, some respondents recognised the potential need to maintain some branding elements to help adult smokers make informed decisions, given that many adult smokers use vapes as a tool to stop smoking